Building Calgary’s first localized smart gardening platform.

GARDNVRSE empowers Canadians to grow food confidently through AI-driven guidance, personalized learning, and community support.

Founded in Calgary. Built for Canadian growers.
Indoor hydroponic garden system with thriving greens

Meet the Founders

BLENDING EDUCATION, TECHNOLOGY, AND COMMUNITY IMPACT.

Portrait of Victoria Lee

Victoria Lee — Co-Founder & CEO

Product Strategy • Learning Design • Community Development

Victoria Lee is the strategic and educational mastermind behind GARDNVRSE. With a Master’s in TESOL and a strong background in instructional design, she specializes in making complex skills accessible through clear, practical, and engaging learning pathways. Her experience spans leading academic programs, designing community initiatives, and serving as President of MSAYYC at SAIT—where she has demonstrated consistent strength in communication, leadership, and user-focused development.

As CEO, Victoria leads product strategy, content design, and community engagement—ensuring GARDNVRSE remains welcoming, intuitive, and built around genuine user empowerment.

Portrait of Joshua Garcia

Joshua Garcia — Co-Founder & COO

Technical Architecture • AI Systems • Product Operations

Joshua Garcia’s path to co-founding GARDNVRSE grew from a lifelong focus on systems thinking and using technology to empower people. With a background in Mechanical Engineering and pursuing a BBA in Financial Technology & Innovation, he blends analytical problem-solving with human-centered design. His experience spans leading competitive robotics teams under pressure, rebuilding digital infrastructure as VP of Systems Management at MSAYYC, and consulting for Calgary micro-businesses to streamline operations through automation and AI.

As COO, Joshua leads the technical architecture, AI coaching systems, and platform operations—ensuring GARDNVRSE remains stable, intuitive, and genuinely supportive for every type of gardener.

Calgary landscape with integrated community gardens

Why We Built GARDNVRSE

Calgary is one of the most challenging gardening climates in North America. Short growing seasons, unpredictable frosts, chinooks, and rising food costs make gardening success difficult for beginners. At the same time, Canadians are increasingly motivated by sustainability, food security, and mental wellness, yet most gardening apps are designed for mild U.S. climates and fail to meet local needs.

GARDNVRSE was built to change that, combining localized climate guidance, AI-driven learning, and a supportive community to help Canadians grow confidently.

Localized Climate Support

Built specifically for Calgary’s unique and unpredictable growing conditions.

AI-Driven Learning

Simplified guidance that adapts to each user, reducing guesswork and building confidence.

Community Connection

Bridging generations of gardeners through shared knowledge, progress, and inspiration.

Our Mission

To make gardening simple, local, and empowering for beginners by providing a supportive digital community, localized Zone 3B guidance, and smart tools that help users grow confidently.

EducationTechnologyCommunity

Our Vision

To build Calgary’s largest digital gardening community, uniting gardeners of all ages to grow sustainably, connect meaningfully, and cultivate a resilient local food ecosystem.

Our Why (Purpose)

GARDNVRSE exists to help gardeners plant what matters, grow together through community, and shape the future by learning, sharing, and cultivating food sustainably, one garden at a time.

Our Core Values

The principles guiding how we build, listen, and grow with our community.

Community First

A welcoming hub where gardeners learn, share, and grow together.

Accessibility

Simple, localized guidance so anyone can garden confidently and successfully.

Sustainability

Empowering local, climate-smart gardening to reduce carbon footprint and boost food security.

Innovation

AI support and hydroponic technology making gardening smarter and simpler.

Growth

Supporting personal, social, and community growth through shared gardening success.

💚 Join us as we grow the future of sustainable urban food.